Easygo Corporate Identity by Xingyue Deng |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Easygo PRIMARY FUNCTION: Corporate Identity INSPIRATION: Easygo focuses on elevator innovation, striving to meet the needs of elderly individuals who struggle with stairs in older walk-up buildings across Asia, where external elevators cannot be installed. Due to generational issues, some elderly individuals may be non-literate, hence we aim to convey clear and concise messages through our brand's visual identity, eliminating language barriers and benefiting all elderly individuals. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The idea was inspired by the Chinese characters 'Up' and 'Down', which serve as both characters and arrows representing upward and downward movements. Additionally, the concept of a 'circle' symbolizes vitality. We ingeniously blend the intrinsic meanings of 'up' and 'down' with their visual representations, thereby breaking the boundaries of language. Our goal is to emphasize the product's functionality and convey the brand's concept directly. OPERATION / FLOW / INTERACTION: In the Asian market, we've observed that similar products are typically installed on walls of villas, clinics, and some subway stations. They operate on a single track, allowing only one person to ride at a time, and are priced high with numerous property condition restrictions. As for our product, we've innovatively utilized stainless steel dual tracks on the upper side and cement dual tracks on the lower side within corridors. With a load capacity of 150kg, it accommodates either two passengers simultaneously or one passenger with luggage. Featuring a hook-type design for easy removal, it takes up no space in the corridor. PROJECT DURATION AND LOCATION: The project commenced its development in Chengdu, China, in January 2020 and was launched in Chengdu and Beijing in April 2023. It was exhibited at the Hong Kong Design Summit in March 2024. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: In terms of product manufacturing, we use highly efficient materials, with the motor having a lifespan of up to 100,000 hours and minimal electricity consumption, reducing energy usage. We prioritize reducing carbon footprint, employing environmentally friendly production processes and adhering to the principles of circular economy to minimize waste generation. As for packaging, we consistently strive to utilize eco-friendly kraft paper materials, reducing environmental pollution from single-use packaging while still conveying the brand's tone. SPECIFICATIONS / TECHNICAL PROPERTIES: The product measures 1250mm × 750mm × 2000mm and weighs 50kg. It is separated packaged in several corrugated cardboard boxes. TAGS: Brand, elevator, sustainable development RESEARCH ABSTRACT: We direct all our efforts to address the needs of the elder adults who find it difficult to trudge up and down the stairs in older walk-up buildings in Asia where it is not possible to be retrofitted with an external elevator. Our design approach has considered that the elevator buyers tend to be young people, while the ultimate users are the elderly. Therefore, we adopt a balanced design concept to match layout and graphics and break language barriers to convey a sense of simplicity, directness, and authenticity in our visual identity. CHALLENGE: Our design approach takes into account that elevator purchasers are often young people, but the ultimate users are elderly individuals. Therefore, we adopt a balanced design philosophy that aligns layout and graphics, satisfying the aesthetic preferences of modern young people while also providing elderly users with a more intuitive understanding of the brand's product functionality, simplicity, and sense of safety. ADDED DATE: 2024-05-06 16:22:01 TEAM MEMBERS (1) : IMAGE CREDITS: Xingyue Deng, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Chengdu Mifang Culture Communication Co.,Ltd PROFILE: Easygo is a brand dedicated to elevator innovation, with a strong focus on addressing the needs of elderly individuals who encounter difficulties navigating stairs in older buildings throughout Asia, where retrofitting external elevators is often impractical. By designing and developing user-friendly, accessible solutions, Easygo aims to improve mobility and independence for individuals in buildings without elevators, offering a practical and scalable alternative to enhance quality of life. The brand prioritizes safety, efficiency, and accessibility in its products, ensuring that each solution is tailored to the unique needs of its target demographic. Easygo's innovations contribute to fostering inclusive communities and a more accessible built environment for all. |
| AWARD DETAILS | |
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Easygo Corporate Identity by Xingyue Deng is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Xingyue Deng for design Easygo here.· Press Members: Login or Register to request an exclusive interview with Xingyue Deng. · Click here to register inorder to view the profile and other works by Xingyue Deng. |
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