Unicorn Rebrand Visual Identity by Yating Liu |
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| DESIGN NAME: Unicorn Rebrand PRIMARY FUNCTION: Visual Identity INSPIRATION: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. UNIQUE PROPERTIES / PROJECT DESCRIPTION: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university&quo OPERATION / FLOW / INTERACTION: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter,&q PROJECT DURATION AND LOCATION: The project started in July 2021 and finished in September 2021 in Beijing, China. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs. SPECIFICATIONS / TECHNICAL PROPERTIES: Loyalty card 90mm x 54mm TAGS: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York RESEARCH ABSTRACT: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar. CHALLENGE: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail. ADDED DATE: 2023-09-21 15:08:35 TEAM MEMBERS (1) : IMAGE CREDITS: Yating Liu, 2023. |
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| Visit the following page to learn more: https://www.yatingliu.space | |||||
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NAME: Yating Liu PROFILE: Yating Liu holds a BFA in Communications Design from the School of Visual Arts. Following graduation, she worked for Viacom, Prophet, and other design agencies in New York. Yating Liu is a versatile graphic designer with a strong penchant for customized typefaces and branding design. She has thrived in multicultural cities like Beijing, Hong Kong, and New York, which have helped her to become more well-rounded and upbeat in personality. Yating is currently making images at 2x4 (Beijing), where she utilizes her branding and advertising background to express her distinctive and mature views through visual language. |
| AWARD DETAILS | |
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Unicorn Rebrand Visual Identity by Yating Liu is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Yating Liu. · Click here to register inorder to view the profile and other works by Yating Liu. |
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