Bamboo Craft Festival Architectural Narrative Illustration by Wing Sze Wincy Kung |
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| DESIGN NAME: Bamboo Craft Festival PRIMARY FUNCTION: Architectural Narrative Illustration INSPIRATION: Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong. OPERATION / FLOW / INTERACTION: The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo. Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively. PROJECT DURATION AND LOCATION: The project started at Jan 2022 and finished at June 2022 in Hong Kong FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: printed materials: printed illustration, storybook SPECIFICATIONS / TECHNICAL PROPERTIES: Dimension of the illustration poster: 594mm x 841mm x 7 pieces 1000mm x 430mm x 2 pieces Dimension of the storybook: 210mm x 210mm x 7 books TAGS: illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship, RESEARCH ABSTRACT: More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design. CHALLENGE: The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration. ADDED DATE: 2023-02-28 14:56:43 TEAM MEMBERS (1) : IMAGE CREDITS: Wing Sze Wincy Kung |
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| Visit the following page to learn more: https://www.behance.net/gallery/15186815 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Wing Sze Kung PROFILE: Wincy Kung is an illustrator, spatial, and graphic designer. She is passionate about illustration, design, and architecture which inspired her to explore her practices and works through multidimensional perspectives across the disciplines. She enjoys observing the city space to explore cultural practices and traditions through different senses and reflecting on her experiences in design and creation. |
| AWARD DETAILS | |
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Bamboo Craft Festival Architectural Narrative Illustration by Wing Sze Wincy Kung is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Wing Sze Wincy Kung. · Click here to register inorder to view the profile and other works by Wing Sze Wincy Kung. |
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