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| DESIGN DETAILS |
DESIGN NAME:
Ancora
PRIMARY FUNCTION:
Brand Identity
INSPIRATION:
Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
OPERATION / FLOW / INTERACTION:
As a gift, a fountain pen is not just perfect but also provides a story on its own.
PROJECT DURATION AND LOCATION:
The store opened in March 2020. Located in Tokyo, Japan.
FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Many materials were used in the creation of the product and package.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The size may vary because there are different types of products.
TAGS:
Branding
RESEARCH ABSTRACT:
Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
CHALLENGE:
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ADDED DATE:
2022-10-25 05:40:19
TEAM MEMBERS (8) :
Creative director: Keiichiro Yanagi, Art directior: Keiichiro Yanagi, Graphic designer: Joséphine Grenier, Graphic designer: Yuka Minamino, Graphic designer: Ryusei Sakurai, Photography: Takashi Takayama, Project manager: Minoru Aoishi and Producer: Miho Nishikawa
IMAGE CREDITS:
Keiichiro Yanagi - Harajuku Design Inc., 2022.
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| Visit the following page to learn more: https://harajuku-design.co.jp/ |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Harajuku Design Inc.
PROFILE:
Harajuku DESIGN Inc. is a branding company based in Harajuku, Tokyo.
We view branding as a way to increase the value of the company or product and create an
unwavering bond with our customers that goes beyond business.
While creating new visions and identifying the challenges facing companies, we intergrate
all fields of PR, ad-tech and creative throughout our work with a neutral perspective, in
order to link vision and communication properly, which is the key to a successful branding.
Based on this vision, we provide a full range of services from brand consulting to
marketing strategy planning, creative direction, and production.
In addition to CI/VI development, graphic design, package design, video production, web
production and storefront design, we also provide total direction from the planning and
development of the product or service itself to the promotion and PR, which are essential
for the brand penetration and establishment.
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