Tibet Shannan Corporate Identity by River Liu |
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| DESIGN NAME: Tibet Shannan PRIMARY FUNCTION: Corporate Identity INSPIRATION: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things. OPERATION / FLOW / INTERACTION: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products. PROJECT DURATION AND LOCATION: The project started in July 2021 in China and finished in Jun 2022. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed. SPECIFICATIONS / TECHNICAL PROPERTIES: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality. TAGS: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture, RESEARCH ABSTRACT: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness. CHALLENGE: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution. ADDED DATE: 2022-09-30 18:20:56 TEAM MEMBERS (1) : River Liu IMAGE CREDITS: Illustrator River Liu Designer River Liu Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012. Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012. PATENTS/COPYRIGHTS: Copyrights belong to River Liu,2022 |
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| Visit the following page to learn more: https://www.riverliu.design/tibetshannan | |||||
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NAME: River Liu Design PROFILE: River Liu is a visual designer born and raised in China, currently living in Los Angeles. River has many years of visual design experience in typography, editorial design, book design, UI/UX, branding, etc., to provide customers with reasonable design solutions. Besides being a designer, she is also a fine art artist. She is committed to creating works with valuable content. Her purpose is not only to be a problem solver but also to create social value. |
| AWARD DETAILS | |
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Tibet Shannan Corporate Identity by River Liu is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Read the interview with designer River Liu for design Tibet Shannan here.· Press Members: Login or Register to request an exclusive interview with River Liu. · Click here to register inorder to view the profile and other works by River Liu. |
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