Custom Hoodies Logo by Marko Maciev |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Custom Hoodies PRIMARY FUNCTION: Logo INSPIRATION: Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories UNIQUE PROPERTIES / PROJECT DESCRIPTION: The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story. OPERATION / FLOW / INTERACTION: The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies. PROJECT DURATION AND LOCATION: 2 weeks, Hong Kong SAR FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Logos, Symbols, Corporate Identity, Logotypes RESEARCH ABSTRACT: The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values. CHALLENGE: In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one. ADDED DATE: 2022-09-28 07:02:24 TEAM MEMBERS (1) : IMAGE CREDITS: UMA Network Limited PATENTS/COPYRIGHTS: UMA Network Limited |
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| Visit the following page to learn more: http://zerobureau.net/projects/project.h |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: UMA Network Ltd PROFILE: UMA Network Ltd is a venture capital company from Hong Kong with a focus on creative industries. It fuses capital, creation and partnership to pave the way for creator economy to flourish on international scale. Standard practices are not the standard — it is a collective of entrepreneurs, designers, artists, musicians, filmmakers, inventors, all lateral thinkers, united in building creative product-service (eco)systems. |
| AWARD DETAILS | |
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Custom Hoodies Logo by Marko MacIev is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Marko Maciev. · Click here to register inorder to view the profile and other works by Marko Maciev. |
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