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Lavazza Voicy Coffee MacHine by Florian Seidl |
Home > Winners > Design #139181 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
FS: Voicy is the first espresso machine with built-in voice assistant.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
FS: A smart product combining quality coffee with functions provided by Alexa - all in a beautiful and innovative device.
FS: What are your future plans for this award winning design?
FS: The product had a limited, but very successful production run.
FS: How long did it take you to design this particular concept?
FS: The complete product development from initial concept to product launch took about 20 months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
FS: Lavazza wanted to explore a new type of user interaction with this particular product.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
FS: The appliance has been developed by Lavazza in Italy.
FS: What made you design this particular type of work?
FS: We were looking to integrate the voice assistant and the speaker appropriately and make sure it plays a significant role in the design of the product.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
FS: The product was designed and developed internally. There were several different design proposals and the most promising one was further developed for production.
FS: Who is the target customer for his design?
FS: This is a very specific product and we're aiming especially at a young and modern user group - early adopters who are interested in new user experiences and fantastic coffee.
FS: What sets this design apart from other similar or resembling concepts?
FS: The built-in voice assistant allows for a unique user interaction.
FS: How did you come up with the name for this design? What does it mean?
FS: The name was developed by colleagues from the marketing department.
FS: Which design tools did you use when you were working on this project?
FS: The design process involved everything from analog and digital sketching to 3D modeling, mock-ups and prototypes.
FS: What is the most unique aspect of your design?
FS: As mentioned before, Voicy is the first coffee machine with built-in voice assistant.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
FS: The design was developed by the small in-house team in collaboration with colleagues from the technical department.
FS: What is the role of technology in this particular design?
FS: Technology really is the main differentiator in this case. We wanted to explore how a digital voice assistant might improve the user experience in our own product category.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
FS: The design was developed based on market analysis, the target group and relevant trends.
FS: What are some of the challenges you faced during the design/realization of your concept?
FS: It was quite challenging to integrate the voice assistant into our own development process.
FS: How did you decide to submit your design to an international design competition?
FS: Design competitions play an important part in communication. They help in product and brand positioning. This is why we submit our products to these competitions.
FS: What did you learn or how did you improve yourself during the designing of this work?
FS: We learned how to integrate a user experience that might be considered a bit of a stretch compared to our standard coffee machines.
FS: Any other things you would like to cover that have not been covered in these questions?
FS: That's all.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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