Hypnoss Floor Lamp by Parham Elahi Doust

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DESIGN DETAILS
DESIGN NAME:
Hypnoss

PRIMARY FUNCTION:
Floor Lamp

INSPIRATION:
"chi Vespa mangia le mele";Who rides a Vespa eats apple. This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. Here eating an apple is a metaphorical indication of doing away with societal conventions and their ensuing chains: Man was tempted, ate an apple, and was expelled from the garden of Eden. Eating an apple is taboo, thus Vespa bikes were for all those who wanted to break the boundaries of the system and librate

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Automobiles and motorcycles have a big part in human lives. People spend significant time with them, but they have a specified lifetime. As they lit up way to home, now a motorcycle can light up the home. Hypnoss DNA is selected from scrap famous Italian motorcycle and become alive again and is given the chance to continue their journey in another form, the whole steering wheel and its odometer with a unique number of kilometers passed.

OPERATION / FLOW / INTERACTION:
Hypnoss works as stand lighting and you can turn it on by original motorcycle electric switch on the steering wheel. it can be adjusted in different levels and also rotated on the centric part

PROJECT DURATION AND LOCATION:
The project started in the first quarter of 2019

FITS BEST INTO CATEGORY:
Lighting Products and Fixtures Design

PRODUCTION / REALIZATION TECHNOLOGY:
Hypnoss floor lamp is built up in 3 parts. The first one is a refurbished steering wheel of the scrap motorcycle with a long-lived odometer and all-new plastics as the main and the shining part. Its wiring remapped for turning on lamp and odometer's lights by its original switch. The second and centric metal part is inspired by the outlines of the original steering wheel and tripod joints, made by the CNC milling method. The tripod is the third part made from high-grade beech wood to fit better in every home as a piece of furniture.

SPECIFICATIONS / TECHNICAL PROPERTIES:
700 mm x 300 mm x 1150 mm

TAGS:
lighting, ready-made, vespa, shade-lamp, floor-lamp

RESEARCH ABSTRACT:
The intention from the beginning was to extend the life of the thing that lived with us. As people spend significant time changing their place in cities, they live with automobiles and motorcycles and they affect the people's lifestyle. we focused on the most stylish motorcycle that in each decade has different characteristics and belongs to a different caste. The project focused on personas that had a memory with them and designed their relation with the floor-lamp. Each product has a book and an identity card that contains photos and illustrations of these relations to introduce itself to the new owner.

CHALLENGE:
As the steering wheels are from a scarp motorcycle, it was a challenge to refurbish it and do not erase its memory. The main steel body and the odometer were selected to represent its identity and its memory. The wiring changed to turn on floor lamp by original motor lamp switch powered by local mains electricity. The main steel part has been sandblasted and painted new. Working with different specialties like a mechanic, sandblasting, car painter, electrition, CNC milling, and carpentry was the big challenge and also the exciting part of the project.

ADDED DATE:
2021-12-28 20:27:05

TEAM MEMBERS (1) :


IMAGE CREDITS:
ELECT studio

Visit the following page to learn more: https://bit.ly/3M64gKD


CLIENT/STUDIO/BRAND DETAILS
NAME:
Modam section

PROFILE:
MODAM section is a human-centered design studio that focused on emotional ideas as much as functional ideas MODAM studio has different sections including product design studio, ceramic studio. MODAM section is a team of creative technologists working together to build emotional and beautiful expertly engineered products.



NOMINATION DETAILS

Hypnoss Floor Lamp by Parham Elahi Doust is a Nominee in Lighting Products and Fixtures Design Category.

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AWARD DETAILS

Hypnoss Floor Lamp by Parham Elahi Doust is Winner in Lighting Products and Fixtures Design Category, 2021 - 2022.



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COMMENTS
Giulia Esposito Comment #15003 on December 27, 2022, 11:01 pm
I am in awe of the beautiful and creative floor lamp, Hypnoss, by Parham Elahi Doust. The perfect amalgamation of form, function and lighting has created an eye-catching and functional piece of art. The craftsmanship is truly remarkable and the attention to detail is clearly visible. It is an inspiring piece of design that has been recognized and awarded with the A' Design Award. I am sure that the people who will own this piece of art will be proud and content with their product. Congratulations to Parham Elahi Doust for the well-deserved award.
Adam Harris Comment #85194 on January 4, 2023, 11:41 am
This work is simply stunning. The attention to detail and the creative use of recycled materials to create this beautiful floor lamp is outstanding. The result is a timeless piece of lighting design that will look just as impressive in years to come. The concept behind it, of taking a classic Italian motorcycle and transforming it into something new, is truly inspiring. Hypnoss is a perfect example of how good design can not only be aesthetically pleasing, but also meaningful and thought-provoking. It's a work of art that deserves to be celebrated. Congratulations to the designer on such an incredible achievement!
Chloe Turner Comment #91340 on January 4, 2023, 5:57 pm
It is truly awe-inspiring to witness a designer take a piece of advertising from the 70's and use it as the source of inspiration for the creation of the 'Hypnoss' floor lamp. This work of art is a testament to the creativity and thoughtfulness with which the designer approached the task. The 'Hypnoss' floor lamp is a stylish, modern, and innovative design that captures the essence of the phrase "who rides a Vespa eats apple" perfectly. It is a reminder of the power of breaking free from societal conventions and embracing the journey of self-liberation. It is both an aesthetic and functional piece that is sure to be a conversation starter in any room.
Mark Allen Comment #93518 on January 4, 2023, 8:35 pm
This stunning floor lamp is an innovative piece of design that combines stylish form with function. Its unique design is inspired by a famous Italian motorcycle, and its wiring has been remapped to turn on the lamp with the original motor lamp switch. The refurbished steering wheel, centric metal part and tripod joint have been crafted to the highest quality and make this award-winning work a truly remarkable piece.
Elisabeth Clark Comment #94415 on January 4, 2023, 10:05 pm
I am so in awe of Parham Elahi Doust's work! Hypnoss is such a unique and innovative design that truly stands out from the rest. It is amazing to think that a discarded motorcycle can be transformed into a beautiful floor lamp. The attention to detail and research that went into this design is incredibly impressive. From the description of the motorcycle's journey to the book and identity card, every aspect of the design has been carefully considered. Hypnoss is a testament to the power of good design, and I am so proud of Parham Elahi Doust for their success and recognition with the A' Design Award.

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