Hypnoss Floor Lamp by Parham Elahi Doust

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DESIGN DETAILS
DESIGN NAME:
Hypnoss

PRIMARY FUNCTION:
Floor Lamp

INSPIRATION:
"chi Vespa mangia le mele";Who rides a Vespa eats apple. This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. Here eating an apple is a metaphorical indication of doing away with societal conventions and their ensuing chains: Man was tempted, ate an apple, and was expelled from the garden of Eden. Eating an apple is taboo, thus Vespa bikes were for all those who wanted to break the boundaries of the system and librate

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Automobiles and motorcycles have a big part in human lives. People spend significant time with them, but they have a specified lifetime. As they lit up way to home, now a motorcycle can light up the home. Hypnoss DNA is selected from scrap famous Italian motorcycle and become alive again and is given the chance to continue their journey in another form, the whole steering wheel and its odometer with a unique number of kilometers passed.

OPERATION / FLOW / INTERACTION:
Hypnoss works as stand lighting and you can turn it on by original motorcycle electric switch on the steering wheel. it can be adjusted in different levels and also rotated on the centric part

PROJECT DURATION AND LOCATION:
The project started in the first quarter of 2019

FITS BEST INTO CATEGORY:
Lighting Products and Lighting Projects Design

PRODUCTION / REALIZATION TECHNOLOGY:
Hypnoss floor lamp is built up in 3 parts. The first one is a refurbished steering wheel of the scrap motorcycle with a long-lived odometer and all-new plastics as the main and the shining part. Its wiring remapped for turning on lamp and odometer's lights by its original switch. The second and centric metal part is inspired by the outlines of the original steering wheel and tripod joints, made by the CNC milling method. The tripod is the third part made from high-grade beech wood to fit better in every home as a piece of furniture.

SPECIFICATIONS / TECHNICAL PROPERTIES:
700 mm x 300 mm x 1150 mm

TAGS:
lighting, ready-made, vespa, shade-lamp, floor-lamp

RESEARCH ABSTRACT:
The intention from the beginning was to extend the life of the thing that lived with us. As people spend significant time changing their place in cities, they live with automobiles and motorcycles and they affect the people's lifestyle. we focused on the most stylish motorcycle that in each decade has different characteristics and belongs to a different caste. The project focused on personas that had a memory with them and designed their relation with the floor-lamp. Each product has a book and an identity card that contains photos and illustrations of these relations to introduce itself to the new owner.

CHALLENGE:
As the steering wheels are from a scarp motorcycle, it was a challenge to refurbish it and do not erase its memory. The main steel body and the odometer were selected to represent its identity and its memory. The wiring changed to turn on floor lamp by original motor lamp switch powered by local mains electricity. The main steel part has been sandblasted and painted new. Working with different specialties like a mechanic, sandblasting, car painter, electrition, CNC milling, and carpentry was the big challenge and also the exciting part of the project.

ADDED DATE:
2021-12-28 20:27:05

TEAM MEMBERS (1) :


IMAGE CREDITS:
ELECT studio

Visit the following page to learn more: https://bit.ly/3M64gKD
CLIENT/STUDIO/BRAND DETAILS
NAME:
Modam section

PROFILE:
MODAM section is a human-centered design studio that focused on emotional ideas as much as functional ideas MODAM studio has different sections including product design studio, ceramic studio. MODAM section is a team of creative technologists working together to build emotional and beautiful expertly engineered products.

NOMINATION DETAILS

Hypnoss Floor Lamp by Parham Elahi Doust is a Nominee in Lighting Products and Lighting Projects Design Category.

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AWARD DETAILS

Hypnoss Floor Lamp by Parham Elahi Doust is Winner in Lighting Products and Lighting Projects Design Category, 2021 - 2022.



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