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Hypnoss Floor Lamp by Parham Elahi Doust |
Home > Winners > Design #134162 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
PE: The main idea was to bring new life to a discarded Vespa steering wheel by transforming it into a functional and emotional object. The inspiration came from the Vespa’s iconic design and the memories it carries for its owners.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
PE: The focus was to merge the past and present by creating a piece that preserves the Vespa’s history while fitting seamlessly into modern interiors. I wanted to make something sustainable, meaningful, and personal.
FS: What are your future plans for this award winning design?
PE: I aim to expand the concept by exploring other iconic objects for upcycling and storytelling. I also hope to collaborate with collectors and enthusiasts to preserve more unique pieces.
FS: How long did it take you to design this particular concept?
PE: The entire process took about 6 months, from initial research and sketching to final production and detailing.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
PE: It was a personal project born from inspiration. I’ve always been fascinated by the Vespa’s design and wanted to honor its legacy in a new way.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
PE: I currently produce it myself, ensuring each piece is unique. However, I’m open to collaborations or limited editions with like-minded companies.
FS: What made you design this particular type of work?
PE: The Vespa’s timeless appeal and emotional connection with its owners inspired me. I wanted to create something that keeps those stories alive.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
PE: While the project was primarily personal, the broader philosophy of upcycling and sustainable design deeply influenced my approach.
FS: Who is the target customer for his design?
PE: The target audience includes design enthusiasts, Vespa lovers, and people who value sustainable, story-driven products.
FS: What sets this design apart from other similar or resembling concepts?
PE: Each piece is unique, crafted from authentic Vespa parts. It’s not just a lamp—it’s a story of transformation and connection.
FS: How did you come up with the name for this design? What does it mean?
PE: The name Hypnoss comes from the mythological god Hypnos, who is associated with sleep and dreams. In mythology, Hypnos is depicted with a light on his forehead, symbolizing awakening and clarity. This felt fitting for the lamp, as it carries forward the idea of illuminating both spaces and memories, bringing something forgotten into a new, vibrant life.
FS: Which design tools did you use when you were working on this project?
PE: I used a mix of hand sketches, digital modeling tools like Rhino, and CNC milling for precision manufacturing.
FS: What is the most unique aspect of your design?
PE: The odometer and steering wheel from a Vespa remain intact, preserving the history and memories tied to the object.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
PE: I collaborated with mechanics for restoring Vespa parts and carpenters for crafting the wooden tripod base. Their expertise added depth to the project.
FS: What is the role of technology in this particular design?
PE: Technology, particularly CNC milling, helped replicate the Vespa’s contours precisely, bridging its industrial heritage with modern craftsmanship.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
PE: The design was influenced by cultural and emotional research, focusing on the Vespa’s significance in people’s lives and how to best preserve that in a new form.
FS: What are some of the challenges you faced during the design/realization of your concept?
PE: One challenge was rewiring the Vespa switch for modern lighting while maintaining its original feel. Finding authentic parts and engaging experienced craftsmen also required effort.
FS: How did you decide to submit your design to an international design competition?
PE: It was a combination of my belief in the unique story of the Hypnoss Floor Lamp and my friend’s consistent encouragement and suggestion. Their support motivated me to showcase the design on a global platform, highlighting its blend of upcycling, storytelling, and craftsmanship.
FS: What did you learn or how did you improve yourself during the designing of this work?
PE: I learned how to balance technical precision with emotional storytelling. Collaborating with specialists also deepened my appreciation for craftsmanship.
FS: Any other things you would like to cover that have not been covered in these questions?
PE: The Hypnoss Floor Lamp is more than a product; it’s a statement about sustainability, connection, and honoring the past while creating something new. It’s a call to rethink how we see everyday objects and their potential.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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