Utopian City Poster by QiuYu Li

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DESIGN DETAILS
DESIGN NAME:
Utopian City

PRIMARY FUNCTION:
Poster

INSPIRATION:
Soviet Modernist architecture is steadily disappearing with the dismantling of the Soviet Union. Aside from politics, it has a meaning to be recorded as a symbol of an era. while this poster is a visual experiment, it also aims to record the culture of an era. Rethink the past for the future and discover some new possibilities.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This poster is created while exploring a new order of typography, fusing architectural motifs and letters. The Modern typography has a result of its extreme pursuit of functionality. As the sensibilities disappear, the design becomes the same without individuality. This is the opposite of the modern values that aim for diversity, and based on this problem, visual expression that allows sensibilities and reason to coexist is the goal.

OPERATION / FLOW / INTERACTION:
This poster will be used as an experimental poster for typography and as an exhibit for design exhibitions. Typography posters have the same function as works of art.

PROJECT DURATION AND LOCATION:
The project started in September 2021 in Osaka Japan, exhibited in Osaka University of Arts Graduate Student Exhibition in November 2021.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The poster is best reproduced as printed matter. You can create a special atmosphere by the texture of the paper. I always make designs with Adobe Illustrator. For me, Adobe Illustrator is the best software for designs that do not use photo materials than Adobe Photoshop.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 515mm Height 728mm etc for physical products, matte paper. The poster is best reproduced as printed matter. You can create a special atmosphere by the texture of the paper.

TAGS:
Graphic Design, Typography, Bauhaus, Modern Typography

RESEARCH ABSTRACT:
Influenced by Constructivism, Bauhaus, and the Swiss international style, and Aiming for a Post Modern typography that coexists with reason without losing sensibilities .

CHALLENGE:
The influence of Constructivism, Bauhaus and Swiss style is too strong. At the beginning, it is hard to jump out of it. When disassembling and transforming letters, I must refrain from reading the letters.

ADDED DATE:
2021-11-25 16:27:34

TEAM MEMBERS (1) :
QiuYu Li

IMAGE CREDITS:
Image #1: Creator QiuYuLi, Independent production, 2021.
Image #2: Creator QiuYuLi, Independent production, 2021.
Image #3: Creator QiuYuLi, Independent production, 2021.
Image #4: Creator QiuYuLi, Independent production, 2021.
Image #5: Creator QiuYuLi, Independent production, 2021.


PATENTS/COPYRIGHTS:
Copyrights belong to QiuYu Li, 2021.

Visit the following page to learn more: http://onl.la/LGar99X


CLIENT/STUDIO/BRAND DETAILS
NAME:
QiuYu Li

PROFILE:
The "Utopian City Planning" is an individual doctoral research subject. The purpose of this study is to explore future possibilities in Modern typography. QiuYu Li is enrolled in a doctoral course at Osaka University of Arts. and as same time, usually do art activities as an graphic artist. The artist name during the activity period is "SYUJI L Volkov".



NOMINATION DETAILS

Utopian City Poster by Qiuyu Li is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Utopian City Poster by Qiuyu Li is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.



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COMMENTS
Giulia Esposito Comment #14907 on December 27, 2022, 10:28 pm
I have been absolutely mesmerized by the stunning poster "Utopian City" and its captivating visuals. It is a unique masterpiece that conveys a strong message of hope and optimism. The intricate details and vibrant colors are so captivating that the viewer is taken on a journey to experience the utopia. This work of art truly deserves the A' Design Award for its exemplary concept and execution. I am so happy for the successful achievement of the awardee and congratulate QiuYu Li for their outstanding accomplishment.
Adam Harris Comment #84963 on January 4, 2023, 11:30 am
I am absolutely in awe of this work. Utopian City is an inspired work of art that captures the spirit of modern European architecture and typography. The combination of architectural motifs, letters and typography creates a stunning visual that celebrates the culture of an era. It is an intricate, thought-provoking creation that speaks to the idea of combining sensibilities and reason. QiuYu Li's research and attention to detail is evident in this award-winning work and it is a deserving winner of the A' Design Award.
Chloe Turner Comment #91158 on January 4, 2023, 5:45 pm
The work of QiuYu Li is a captivating exploration of Soviet Modernist architecture that is both visually stunning and deeply meaningful. The poster is an excellent representation of the cultural heritage of a bygone era, and it successfully captures the spirit of this era in an inspiring and creative way. I am in awe of the way the visuals of the poster have been used to evoke a deep sense of nostalgia, while also providing insight into some of the new possibilities of the future. It is a remarkable piece of design that speaks to the heart and mind of the viewer. It is no surprise that this work was chosen for the A' Design Award and I extend my utmost congratulations on this outstanding achievement.
Mark Allen Comment #93334 on January 4, 2023, 8:17 pm
This award-winning work is an impressive example of modern typography fused with architectural motifs and letters. It is a bold attempt to rethink the past in order to discover new possibilities and create a visual expression that allows sensibilities and reason to coexist. The final result is a creative and inspiring poster that captures the culture of an era and is best appreciated in printed form. Congratulations on this outstanding accomplishment!
Elisabeth Clark Comment #94228 on January 4, 2023, 9:46 pm
I'm in awe of QiuYu Li's work, 'Utopian City'! It is truly a beautiful design, fusing architectural motifs and letters into a modern typography that embraces diversity and sensibility while still maintaining functionality. The inspiration behind the work is also very meaningful, as it looks to capture the culture of an era and rethink the past for the future. The research that went into it is also impressive, drawing influence from Constructivism, Bauhaus, and the Swiss international style. All in all, QiuYu Li's work is an amazing accomplishment and a well-deserved winner of the A' Design Award!

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