Mao Xin Tea House Visual Identity by ChingYu Liu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Mao Xin Tea House PRIMARY FUNCTION: Visual Identity INSPIRATION: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden. OPERATION / FLOW / INTERACTION: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition. PROJECT DURATION AND LOCATION: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design SPECIFICATIONS / TECHNICAL PROPERTIES: Sealing Sticker : Height10mm x Width145mm Front sticker : Height75mm x Width175mm Bottle : Width75mm x Depth 35mm x Height165 mm TAGS: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration RESEARCH ABSTRACT: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture. CHALLENGE: Finding the right design to attract the attention of a younger generation of new users. ADDED DATE: 2021-10-31 11:24:34 TEAM MEMBERS (1) : ChingYu-Liu IMAGE CREDITS: ChingYu-Liu, 2021. PATENTS/COPYRIGHTS: Copyright©2018 Ching-Yu Liu. All rights reserved. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: BlackLiuStudio PROFILE: The Black Liu Studio is a personal studio in Taiwan. Black Liu Studio worked as a visual designer for over 10 years. Specialized print ,screen and brand visual design. Our design includes : brand design, product design, exhibition design, visual communication, type design. |
| AWARD DETAILS | |
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Mao Xin Tea House Visual Identity by Chingyu Liu is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with ChingYu Liu. · Click here to register inorder to view the profile and other works by ChingYu Liu. |
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