Sprezzatura Corporate Identity by Thanachit Chouriyagul |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Sprezzatura PRIMARY FUNCTION: Corporate Identity INSPIRATION: Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: branding, identity, graphic, brand identity, retail RESEARCH ABSTRACT: - CHALLENGE: Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. ADDED DATE: 2021-10-02 16:42:44 TEAM MEMBERS (1) : IMAGE CREDITS: Thanachit Chouriyagul, 2021. |
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| Visit the following page to learn more: https://www.youu.studio/sprezzatura | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Thanachit Chouriyagul PROFILE: Communication designer based in Bangkok, specializing in branding and graphic design. Experienced with different levels of clients in various industries. Specialize in retails and restaurants branding. |
| AWARD DETAILS | |
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Sprezzatura Corporate Identity by Thanachit Chouriyagul is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Thanachit Chouriyagul. · Click here to register inorder to view the profile and other works by Thanachit Chouriyagul. |
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