Cala di Seta Wine Labels by Giovanni Murgia

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DESIGN DETAILS
DESIGN NAME:
Cala di Seta

PRIMARY FUNCTION:
Wine Labels

INSPIRATION:
Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.

OPERATION / FLOW / INTERACTION:
The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.

PROJECT DURATION AND LOCATION:
The project started in February 2021 in Sassari anche finished in April 2021.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Label size: 80 x 136mm Paper type: FASSON Frozen Quartz Pearl Hot foil with three color variations - Embossed braille

TAGS:
wine, carignano, label, sardinia, italy, minimalism

RESEARCH ABSTRACT:
The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.

CHALLENGE:
Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.

ADDED DATE:
2021-06-19 12:31:08

TEAM MEMBERS (4) :
Art direction: Giovanni Murgia, Illustration: Giovanni Murgia, Copywriting: Giovanni Murgia and Photography: Diego Attene

IMAGE CREDITS:
Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene

Visit the following page to learn more: https://bit.ly/3sjwA4m
CLIENT/STUDIO/BRAND DETAILS
NAME:
Cantina di Calasetta - Cala di Seta

PROFILE:
Cala di Seta is the brand destined for the HORECA channel of Cantina di Calasetta, a historic winery, the third winery in order of foundation in Sardinia, founded in 1932. The company carries on the winemaking tradition of southern Sardinia which is based on the cultivation of Carignano vines ungrafted on sand. A technique that allows you to grow vines without rootstock and that boasts very few other examples in the world.

NOMINATION DETAILS

Cala Di Seta Wine Labels by Giovanni Murgia is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Cala Di Seta Wine Labels by Giovanni Murgia is Winner in Packaging Design Category, 2021 - 2022.



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