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Lavazza Milkup Milk Frother by Florian Seidl |
Home > Winners > Design #123046 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
FS: MilkUp has an elegant and solid design. Composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
FS: We set out to apply the new design direction we had developed for Lavazza on a new product category.
FS: What are your future plans for this award winning design?
FS: The product had a very successful production run.
FS: How long did it take you to design this particular concept?
FS: The design and development process for this project was very fast and took about ten months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
FS: Lavazza needed to complement the existing product range with high quality milk frothers.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
FS: The appliance has been developed by Lavazza in Turin, Italy.
FS: What made you design this particular type of work?
FS: As mentioned before, Lavazza wanted to expand its product range by also offering well designed milk frothers.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
FS: The design was developed internally based on an existing technical package as a starting point.
FS: Who is the target customer for his design?
FS: Basically anyone who likes milk foam.
FS: What sets this design apart from other similar or resembling concepts?
FS: Milkup is a solid design with easy to clean milk vessel. It also has a special area to store the whisk integrated in the lid's design.
FS: How did you come up with the name for this design? What does it mean?
FS: The name was developed by colleagues from the marketing department.
FS: Which design tools did you use when you were working on this project?
FS: The design process involved everything from analog and digital sketching to 3D modeling, mock-ups and prototypes.
FS: What is the most unique aspect of your design?
FS: MilkUp extends the design philosophy and form language of Lavazza to the category of milk frothers.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
FS: The design was developed by our small in-house team in close collaboration with colleagues from the technical department.
FS: What is the role of technology in this particular design?
FS: The appliance is rather simple and the technology is quietly in the background for a pleasant user experience.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
FS: The design was developed based on market analysis, the target group and relevant trends.
FS: What are some of the challenges you faced during the design/realization of your concept?
FS: Timing was essential and the whole design process had to be extremely streamlined.
FS: How did you decide to submit your design to an international design competition?
FS: With every new product you gain experience and learn. In this specific case we learned a lot about the use of post consumer recycled plastics. All the challenges and opportunities they represent.
FS: What did you learn or how did you improve yourself during the designing of this work?
FS: Making design decisions quickly and refine everything along the way.
FS: Any other things you would like to cover that have not been covered in these questions?
FS: That's all.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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