Energy Logo and Brand Identity by Edgar Jara

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DESIGN DETAILS
DESIGN NAME:
Energy

PRIMARY FUNCTION:
Logo and Brand Identity

INSPIRATION:
The source of inspiration for the brand design of this vehicle fuel marketer in Paraguay was its own name Energy. The quality that this name possesses is a well-known characteristic of movement, and as we all know energy can be used for the impulse of everything we know today. For this reason the main symbol is represented by the blades or propeller of an engine, thus giving it the character and meaning in a very visible way. Transmitting its link with the world of automotive and industry The colors of blades or propeller represent the different types of fuels offered by the company.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Energy's identity is presented through an imagotipo, whose objective is to represent the company's activity and its values. Research and development achieved a concept of geometric design, dynamic and showy minimalist style. With an original look ingeniously constructed by a fraction of the typography (e) of the name energy forming the blades of the motor propeller that transcend movement and consequently energy. In addition to the colors absolutely related to the field, they highlight the design with high contrast.

OPERATION / FLOW / INTERACTION:
The Project includes an energy user manual and brand identity standards, which has a wide range of applications and registered possibilities, permitted and unauthorized uses, as well as the rules and guides that will give the brand a solid identification, the symbol has a high pregnancy that can be identified without the need to read the company name once positioned with an excellent marketing campaign.

PROJECT DURATION AND LOCATION:
The project started in august 2020 and ended in november 2020 in Paraguay

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The design methodology used, for the energy project was based on the analysis of automotive and industrial technology, once identified the common element a series of images of the different types of gears, wheels and propellers were collected, these served as a guide to generate the different options until achieving a graphic piece that communicates the essence of the name energy. The sketches were sketched manually and then scanned and assembled in Corel Draw, once the approved final sketch was selected it was normalized and ran the color gamut in adobe Illustrator.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Horizontal Versión: in pixels width: 1000px X height: 288px, in Centimeters width: 35,27 cm X height: 10,15 cm Vertical Versión: in pixels width: 710px X height: 492px, in Centimeters width: 25 cm X height: 17,38 cm

TAGS:
Logo, Branding, Visual Identity, Graphic Design

RESEARCH ABSTRACT:
The Energy project required a strong brand identity to be visualized and recognized. It was a large commercial project a commitment as well as a challenge to achieve a really good identity in a very competitive market. After an arduous research task on various elements, inspiration finally arises and an original idea is achieved that represents the values of the company and the full communication of the name through a highly pregnant and solid imagotype.

CHALLENGE:
The project was a fairly big challenge, being the creation of a trademark for a new fuel distributor emblem whose national competitors and renowned internationalizations have been operating successfully for years in the country, so it had to be something really original and excellent in all its aspects. The company sought to make brand identity unique and with a great stand out, so the idea of using a fraction of a name letter for the creation of the key element, would be the absolute guarantee of having a truly unique and original product.

ADDED DATE:
2021-02-26 03:51:57

TEAM MEMBERS (1) :


IMAGE CREDITS:
main image Mockups For Free - vectorforfree.com
image 1 Mockup Anthony Boyd Graphics
image 2 mockups-design.com/free envelope mockup
image 3 mockups-design.com/free envelope mockup
image 3 mockups-design.com/free envelope mockup

Visit the following page to learn more: https://edgardesigner.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Edgar Jara

PROFILE:
Edgar Jara is a graphic designer with extensive experience in brand design. they specialize in providing professional brand design services for companies and independent professionals, as well as high-quality designs, graphic design, label design for all types of products, corporate identity development and social media advertising campaign creation. Its goal is for the receiver to have a unique experience in each graphic piece designed. The projects are carried out with a mixture of manual and processed techniques with the latest software technologies in the production of digital design such as Adobe Illustrator, Adobe Photoshop, Rhinoceros. The quality of all works is the result of a wide process of guaranteeing originality and a presentation of high technical and professional level. More than 30 years of experience, endorse and certify the decision for a contract. fascinates him by creating lasting and trustworthy bonds

NOMINATION DETAILS

Energy Logo and Brand Identity by Edgar Jara is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Energy Logo and Brand Identity by Edgar Jara is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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