Branding Accademia of Perugia Brand System and Campaign by Paul Robb

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DESIGN DETAILS
DESIGN NAME:
Branding Accademia of Perugia

PRIMARY FUNCTION:
Brand System and Campaign

INSPIRATION:
A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions

OPERATION / FLOW / INTERACTION:
The Interaction with the campaign was across both traditional outdoor and online social campaigns.

PROJECT DURATION AND LOCATION:
June-October, Perugia Italy

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The material was both digital and print

SPECIFICATIONS / TECHNICAL PROPERTIES:
Online and outdoor campaign

TAGS:
Type, Campaign, Art school

RESEARCH ABSTRACT:
We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.

CHALLENGE:
The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.

ADDED DATE:
2020-07-20 12:29:22

TEAM MEMBERS (2) :
Creative direction: Paul Robb and Animation and Type: Tommaso Calderini

IMAGE CREDITS:
Paul Robb

CLIENT/STUDIO/BRAND DETAILS
NAME:
Accademia Di Belle Art Perugia

PROFILE:
The Perugia Accademia offers courses on all aspects of the visual arts. Founded 1573 the Accademia is one of the oldest art and design institutions in the world. The Accademia had a problem with student numbers and the branding system brought them from 150 students to over 700.

NOMINATION DETAILS

Branding Accademia of Perugia Brand System and Campaign by Paul Robb is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Branding Accademia of Perugia Brand System and Campaign by Paul Robb is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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