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Dimensional Knit Winter Dress Coat by Martha Calderon

Home > Winners > Design #48192 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Martha Calderon (MC) for A' Design Awards and Competition. You can access the full profile of Martha Calderon by clicking here. Access more information about the award winning design Dimensional Knit here.



Interview with Martha Calderon at Friday 31st of March 2017

FS: What is the main principle, idea and inspiration behind your design?
MC: I was inspired by the architectural work of Frank Gehry.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
MC: I wanted to create dimension on the fabric, which is something rarely seen on a knit garment.

FS: What are your future plans for this award winning design?
MC: As a knitwear designer I have always felt that knitwear is been a little underappreciated. the first thing that comes to mind when I mention the word "knitwear" is ugly sweaters or the old fashion hand knitting. I would like to bring new things to this industry and change people's perception about knits, and hopefully a better appreciation of the art form and its process.

FS: How long did it take you to design this particular concept?
MC: This was just one piece from an entire coat collection of twelve, which took around 7 months.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
MC: I received a full scholarship from the Fashion Institute of Design and Merchandising to participate in a year program designing an entire collection, and presenting it at the FIDM Debut Fashion Show 2015. I had freedom to choose the concept and the inspiration.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
MC: I'm currently displaying this item at one of the school libraries, I would like to showcase this piece in different places. I consider this piece to be unique and hard to replicate, so I don't have any plans on selling. I would like to produce a similar designs in the future and make it more functional and affordable.

FS: What made you design this particular type of work?
MC: I wanted to take this opportunity and create something new and combine both of my artistic and designer skills, and take knitwear to a whole new level.

FS: Who is the target customer for his design?
MC: Women contemporary 30 - 50

FS: What sets this design apart from other similar or resembling concepts?
MC: My design is very i

FS: Which design tools did you use when you were working on this project?
MC: I made the coat on a bulky Hand knitting machine and I used acid dye to hand paint the edges of the fabric.

FS: What is the most unique aspect of your design?
MC: the fabric

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
MC: Anne Bennion (the chair person of the textile program at FIDM) supervised my work and helped me with the dying process.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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