Jiwon Jung is a visual communication designer based in Seoul and currently studying at Hongik University, known for its strength in art and design education. He is particularly interested in brand design and brand marketing, with a focus on visualizing the intangible values and identity of brands through coherent and structured brand narratives. His design philosophy emphasizes clarity, consistency, and communication. He is also deeply inspired by his lifelong interest in automobiles and mobility, which has become a creative source beyond simple curiosity. He integrates this passion into diverse visual outcomes, connecting branding with cultural, emotional, and experiential dimensions to create meaningful visual communication.