Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.

Jiwon Jung is a visual communication designer based in Seoul and currently studying at Hongik University, known for its strength in art and design education. He is particularly interested in brand design and brand marketing, with a focus on visualizing the intangible values and identity of brands through coherent and structured brand narratives. His design philosophy emphasizes clarity, consistency, and communication. He is also deeply inspired by his lifelong interest in automobiles and mobility, which has become a creative source beyond simple curiosity. He integrates this passion into diverse visual outcomes, connecting branding with cultural, emotional, and experiential dimensions to create meaningful visual communication.

Founded in 1946, Hongik University is one of South Korea’s most prestigious institutions for design and the arts. Known for its pioneering role in art, design, and architecture education, it has nurtured generations of influential designers, architects, and artists who have significantly contributed to both domestic and international creative industries. The College of Fine Arts and Design at Hongik University houses diverse majors such as Visual Communication Design, Industrial Design, Digital Media Design, Architecture, Urban and Environmental Design, and more. The university fosters a multidisciplinary approach, encouraging innovation that bridges art, technology, and design. In recent years, Hongik University’s design teams have undertaken prestigious projects in branding, spatial design, and cultural heritage preservation, collaborating on landmark projects across Korea and beyond. Their work has gained widespread recognition, winning numerous international and national design awards, solidifying Hongik University’s reputation as a global leader in creative education.