Yangchao Wu has 15 years of professional experience and is the founder of Answer Culture and Li Mo Tea Co., Ltd., specializing in brand strategy and design. In 2022, he led his team to transform online e-commerce and actively participated in the R&D and design services of the first brand of Internet tea—Limo tea brand and products. Currently, the company is the No. 1 online platform in terms of product sales and the No. 1 in terms of the number of pop-ups, with cumulative sales of more than 2 billion and orders exceeding 20 million. At the same time, it is committed to the two business segments of super brand and super IP. With the service tenet of “attentive service, professional excellence,” it provides customers with comprehensive innovative solutions in strategy, design, construction, and operation, explores the direction of the industry, and offers answers for the new era of consumer upgrading and market competitiveness.