"Medium" can refer to being in between two things, or it can refer to the medium that a message is communicated through. At Medium2 Studio, we are communicators who strive for balance in the middle ground. We explore the intersections of practicality and creativity, avoiding the extremes of rigid thinking and unfettered imagination. Our goal is to help brands effectively communicate with their audiences. We take all feedback about a brand into consideration, and we approach the brand's needs from the client's perspective. We use design in just the right amount – neither too little nor too much – to create an emotional connection between a brand and its users. This enhances product depth and firmly establishes a brand's place in the popular imagination.