The Pinch Chair is a unibody, stackable, plastic chair that reimagines traditional designs with a fresh aesthetic more suited to contemporary architecture and landscapes. Designed with a unibody logic, the plastic sheet transforms into a complete chair with simple pinching and pulling moves. Its seamless, cohesive appearance creates an intuitive and dynamic visual image. The design allows for stacking during storage and stable placement on a dining table when flipped upside down, which is convenient for restaurant staff to clean the floor when closing.
"Medium" can refer to being in between two things, or it can refer to the medium that a message is communicated through. At Medium2 Studio, we are communicators who strive for balance in the middle ground. We explore the intersections of practicality and creativity, avoiding the extremes of rigid thinking and unfettered imagination. Our goal is to help brands effectively communicate with their audiences. We take all feedback about a brand into consideration, and we approach the brand's needs from the client's perspective. We use design in just the right amount – neither too little nor too much – to create an emotional connection between a brand and its users. This enhances product depth and firmly establishes a brand's place in the popular imagination.
"Medium" can refer to being in between two things, or it can refer to the medium that a message is communicated through. At Medium2 Studio, we are communicators who strive for balance in the middle ground. We explore the intersections of practicality and creativity, avoiding the extremes of rigid thinking and unfettered imagination. Our goal is to help brands effectively communicate with their audiences. We take all feedback about a brand into consideration, and we approach the brand's needs from the client's perspective. We use design in just the right amount – neither too little nor too much – to create an emotional connection between a brand and its users. This enhances product depth and firmly establishes a brand's place in the popular imagination.