Paulo Italiani is a award winning industrial and automotive designer, idea igniter,and lecturer. He is focused in innovation, and creating new future-oriented concepts for contemporary needs for US, Europe and China markets. He believes people are made of a melting pot of references that triggers emotions and reactions via micro or macro expressions. “We are programed by nature and guided by culture; printed references that make us like or dislike objects and situations. “ He has strong product design and automotive design skills. His work include consumer electronics, automotive, IoT, and interior design.