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Concept i Designer Profile
Concept i is an award-winning designer with 2 featured award-winning projects.
Concept i

Geoff Morrison is the Founder and CEO of Concept i. He has been responsible since 1996 to develop and grow Concept i into an award winning, multidisciplinary design practice specializing in high profile commercial, retail and leisure projects. He is Canadian with professional design degrees and qualifications from Canada and the UK. His more than 30 years of experience span the UK, Europe, Middle East, Asia Pacific and China. His work history includes senior positions with BDP UK and Forrec Canada in the retail, commercial and entertainment design fields. He is a regular speaker at professional conferences and an active member of international professional institutes to promote new thinking and design excellence worldwide. Geoff is passionate about innovation though cross disciplinary collaboration. His versatility is injected at strategy and planning stages, defining the project DNA, and then ensuring rigorous adherence to the design goals throughout the development process. Under the leadership of Geoff, Concept i has completed more than 150 projects in over 16 countries.

Chengdu Forte Financial Island Retail Design
Citystars Heliopolis Retail Architecture