Giuditta is an art director and a teacher. After working for other companies in 2009 she set up her own studio in Florence called Frush. Her design approach is passionate, open to contamination between disciplines (even the most apparently distant one) and led by sustainability. Her design mentor is the british designer Sophie Thomas of Thomas.Matthews communication design studio. Environmental graphics and wayfinding for exhibitions and events, publishing and packaging are the fields in which she has the most experience.