Hu Xianming graduated from the Central Academy of Fine Arts. Now he is a teacher in the College of Art and Design of Beijing Forestry University and the deputy head of the Department of Visual Communication Design. He is a member of the French Creative Design Professional Committee, a visual design consultant of the Information Research Institute of the Ministry of Emergency Management, and a mentor of the Kunming Cultural and Creative Industry (design field). He has long been engaged in the research and practice of cultural creative design, brand visual identity design, interactive experience design, urban IP design, etc., with a focus on re-media visual design development and systematic creative visual design.