Jeffrey’s expertise is in adapting international advanced design concepts to local needs, meanwhile, pursuing design quality and innovation in every project. Since the inception of JFR Studio, he led his team to complete over 100 projects for well-known companies at home and abroad, including high-end entertainment spaces, restaurants, brand showrooms, flagship stores, hotels, etc. These projects were honored with an array of awards such as the IDA International Design Awards, the A’Design Award, the FRAME Award, the China International Space Design Competition, and the Successful Design Awards.