The Hungarian Fashion & Design Agency was established as a subsidiary of the Hungarian Tourism Agency in 2018, with the aim of providing structured and efficient professional assistance to all players in the industry. One of our priority tasks is to support the incorporation of fashion and design into Hungary’s public image, to turn these into touristic selling points and thus generate tourism revenue. The Agency's aim is to build a bridge for graduate designers between finishing school and starting a job , with the help of mentoring programmes. Thanks to this, new brands will emerge and become well-known and acknowledged both internationally and within Hungary. The Agency considers it important that more and more people recognise the creative potential in Hungarian fashion and design. A tool for this is to enable Hungarian brands and manufacturers to represent themselves at a high level on the international scene.