Fabrizzio Mendez is a graphic designer with more than 25 years of experience, who has helped various companies, large and small, to improve the performance of their brands. This has been done in conjunction with his partner Yesenia Salazar and her team at her branding company Kerigma. As dictated by the mission of his company, he firmly believes that brand management is not a purely aesthetic issue, but rather involves the active work of the client and the clear identification of the essence of the brand.