Elena Gamalova has been working in the design field for more than 15 years, from startups to global brands and institutions. During her career so far, almost half of which she has spent in Paris, she contributed to the development of visual identities, brand strategies, cross-channel promotional campaigns, product development, and packaging. Her work was featured in Packaging of the World, the Dieline, World Brand Design Society, Best of Branding. One of her packaging projects - was part of the 10 best and most appreciated projects of May 2020, on Packaging of the World. She believes that design can contribute to our society and be considered as a strategic and problem-solving tool.