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Yena Choi Designer Profile
Yena Choi is the award-winning designer of the Korea Sports Branding and Visual Identity.
Yena Choi

Yena believes that the fundamentals of design are made up of dots, lines and sides. When those elements combine, designs are limitless. She collects colorful papers from all over the world consisting of various shades, textures, and patterns. Her philosophy is that design must have logic, thus she loves the Golden Ratio Rule. She also places great importance on contributing back to the community. She is an active columnist in newspapers and a mentor to design students, providing her insight and guidance on designs.

Korea Sports Branding and Visual Identity