Profile: Yena Choi

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Yena Choi of B FOR BRAND View Larger Image and Additional Photos of Yena Choi
About Yena Choi : Yena believes that the fundamentals of design are made up of dots, lines and sides. When those elements combine, designs are limitless. She collects colorful papers from all over the world consisting of various shades, textures, and patterns. Her philosophy is that design must have logic, thus she loves the Golden Ratio Rule. She also places great importance on contributing back to the community. She is an active columnist in newspapers and a mentor to design students, providing her insight and guidance on designs.
STATEMENT OF ART:
I think design is like a living organism. When any subject wear ‘something called a design’, the organism can look elegant, rational, or funny. In other words, I think design is a medium for implicit emotional expression. In the end, it represents the nature of the client, their philosophy, and culture of the company and etc. Like a child, design requires constant attention and care.

ORGANIZATION:
B FOR BRAND

EDUCATION:
2002, Enroll School of the Art Institute of Chicago (SAIC), BFA, Visual Communication, Chicago/ USA (Incentive Scholarship)

2007, Art Institute of Vancouver graduated, Graphic Design, Vancouver/ CANADA

EXPERIENCE:
2011, Graphic Designer, GREY Global Group, SEOUL/ KOREA
2008, Graphic Designer, Publicis Groupe Emotion, SEOUL/ KOREA

AWARDS:
2020, German Design Award, Winner, B for Brand Branding & VI, German
2020, Pentawards, 2020 Award Shortlist, YouWho Saliva Collection Kit, German
2020, K-Design Award, B for Brand Branding, SEOUL/ KOREA
2020, Winner, Red Dot, YouWho Saliva Collection Kit, German
2019, Grand Prize (1st rank), International Design Competition (Branding), Seoul/Korea
2020, Indigo Design Award, Silver Award, International Design Competition (Branding) Amsterdam/Netherlands
2020, Indigo Design Award, Bronze Award, International Design Competition (logo) Amsterdam/Netherlands

PRESS APPEARANCES:
http://m.newsprime.co.kr/section_view.html?no=5015
09http://www.newsprime.co.kr/news/article/?no=4917
56
http://www.newsprime.co.kr/news/article/?no=491215

http://www.intn.co.kr/news/articleView.html?idxno=
559837#0BXR
https://www.designsori.com/index.php?mid=zero&
page=2&document_srl=1164489

LANGUAGE SKILLS:
Korea (native)
English (near native)
Japanese (pre-intermediate)

COMPUTER LITERACY:
Adobe Illustrator, Advanced
Adobe Photoshop, Advanced
Adobe Indesign, Intermediate

MEMBERSHIPS & ASSOCIATIONS:
2020, Advisory Committee on Foreign Affairs and Culture of the Sourthern Gyeongii Provincial Government

2020, Vice Chairman, Korean Peninsula Peace and Economic Forum for PE, Seoul/ Korea

2020, Advisory Committee, KSCF, Seoul, Korea

JURY MEMBERSHIPS:
2019, Sports Marketing Award, Seoul/Korea

HOBBIES:
Paper Collection, Visiting hot places, Spending time with my baby

WEB SITE:
www.b-forbrand.com

PORTFOLIO URL:
www.b-forbrand.com

REGISTRATION DATE:
2020-02-12 08:31:52

COUNTRY:
Republic of Korea

ACCOUNT TYPE:
Agency

Awards received by Yena Choi


Korea Sports Branding and Visual Identity

Bronze A' Design Award Winner for Graphics and Visual Communication Design Category in 2019
Yena Choi and Jinha Seo for Korea Sport Coach Federation

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