Olexiy Chernov and Alice Zhabinets for several years have been promoting ideas in which creativity does not contradict marketing. They explore the client's psychology at a deeper level so that the work for the client is as effective as possible from the point of view of marketing, and the design has been in trends for more than one year. Also, at the moment, Alexey is promoting new skepomorphism ideas in design, returning to “live” materials.