Label and packaging manufacturer Aurika could be best described as a combination of creative thinking and conventional printing. Creativity and technological know-how are essential in manufacturing value-added packaging for both product manufacturers and consumers. This belief motivates various printing experts in Aurika to focus on packaging communication, to work closely together with packaging creators, to promote creativity within the industry and to continuously invest into know-how and advanced printing technologies in order to bring creative packaging ideas into life. This kind of result-driven and cooperative business model has already demonstrated success for everybody – packaging creators, product manufacturers, consumers and Aurika itself.