forceMAJEURE Design is an independent creative agency dedicated to premium, luxury & lifestyle brands. Specializing in brand creation, brand renovation, product design, and innovation, forceMAJEURE Design offers a wide range of expertise, from strategy, visual and brand identity, to product, packaging, content creation & brand experiences. Formerly Raison Pure NYC, forceMAJEURE was founded in New York in 1998, and has offices in New York, Paris, and London.