The Good Stuff is the new innovative range of no-rinse conditioners, each consciously tailored for different hair types and packed full with essential nutrients. For the brand’s inception, forceMAJEURE Design designed the range's packaging, developed its core messaging and identity system. The agency's priority: simplifying and elevating millennial women's haircare routine while delivering an eco-friendly solution. The product range is 100% recycled and 100% recyclable.

forceMAJEURE Design is an independent creative agency dedicated to premium, luxury & lifestyle brands. Specializing in brand creation, brand renovation, product design, and innovation, forceMAJEURE Design offers a wide range of expertise, from strategy, visual and brand identity, to product, packaging, content creation & brand experiences. Formerly Raison Pure NYC, forceMAJEURE was founded in New York in 1998, and has offices in New York, Paris, and London.

On any given day, 2.5 billion people use Unilever products to feel good, look good and get more out of life – giving the multinational corporation a unique opportunity to build a brighter future. Seven out of every ten households around the world contain at least one Unilever product, including world-leading, household-name brands such as Lipton, Knorr, Dove, Axe, Hellmann’s and Omo. With a portfolio of over 400 brands globally, Unilever's goal is to make sustainable living commonplace. The Good Stuff is a Unilever brand that was created by a small entrepreneurial team who set out to change the way we condition our hair.