I am a multi-disciplinary designer who’s interests lie in branding, identity design, package design, graphic design, and product design with a focus on user experience. I'm much more — I'm a marketer, an advertiser, an idea generator, a foodie and still exploring more sides of me. I'm a big believer in the power of design and branding. I believe that people buy "ideas" and their first impressions instead of "stuff." We make decisions based on emotion and the "wow" moment. We come back to the same decisions based on the experience. I'm working hard on expanding my skills to create the "ideas" and to make them come true while practicing design-thinking and a balanced aesthetic.