rhed a spectrum of extraordinary diversity, from architectural design, interior, product, furniture, new media, and conceptual work where they are known for their attention to detail and innovative approach to design and content development. The rhed design philosophy is like the creation of jazz, completely unorthodox in approach but clear in it’s play, based in the context and influenced by graphic design. rhed’s primary focus is one that develops the idea that art can meet commerce in a way that can enhance our social and cultural awareness. The rhed conversation deepens only to discover more to their arsenal. Their history includes art created for the New York restaurant Globe, design lecture at Yale, the rhed gallery nyc exhibition of Pelle, design of the decibel sound recording studio, rhed furniture and product shown at the ICFF show in New York, Monk Lounge at the IDS, the countering conventions exhibition for DuPont, financing, development and design for projects including a 27 room hotel and a resort concept under development. Current work includes the book “irreversible” a compilation of a series of images and text which navigates through the last few years of rhed’s experimental and completed work. Graph Loft and Citizen House, two unique architectural projects located in the downtown core of Toronto encompassing seven specialized designed living spaces and the Trane Studio, a progressive music and jazz recording entertainment venue named after John Coltrane. As rhed’s plans continues to grow, they will no doubt become one of those rare species of the thinking designer that develops all its ideas from an exotic blend of artistic and technical capabilities. So for those of us that are unaware of the rhed style of design diversity, be aware, because rhed is setting the stage for a new approaches to design innovation.