Japanese-born designer Yumiko Yoshikawa first began to appreciate the power of jewelry when shopping for her own perfect wedding band. Feeling the emotional significance of jewelry, she enrolled herself in a nine-month-long metalsmithing course at Studio Jewelers Ltd. in New York. She also continues to study in CAD technique. With this training and MBA, she started her brand in 2015. She is known for her delicate and playful design with a feminine, graceful look. Currently she travels between Hong Kong and Tokyo and exhibits her jewelry mainly in Japan.