This year is the eleven year since Li starting his business. At first, he mainly focused on residential design and decoration, but he found that these contents could not satisfy his creative ideas, so he began to learn new directions.Stage design, event planning,Product marketing, etc. He believes that design is a life attitude, which must be built on the experience of culture, blending the times, ideas, stories, trends and so on. "Design is not good or bad, but there must be life, and we are to create life to give the story to the promoter, so our energy is their own enthusiasm."