Neeta Verma is a graphic designer who views the profession of graphic design as a service. Throughout her practice, she has defined her role and the role of graphic design as one that serves as a catalyst within a societal context. She believes that as designers we have both the ability and responsibility toward a practice that is not just determined by “need” but more importantly by “relevance”. She prefers to call herself a solution finder or an experience creator. This allows her to shift her clients from seeking tangible end products to focusing on analyzing and understanding what their design and communication needs truly are.