Profile: Neeta Verma

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About Neeta Verma : Neeta Verma is a graphic designer who views the profession of graphic design as a service. Throughout her practice, she has defined her role and the role of graphic design as one that serves as a catalyst within a societal context. She believes that as designers we have both the ability and responsibility toward a practice that is not just determined by “need” but more importantly by “relevance”. She prefers to call herself a solution finder or an experience creator. This allows her to shift her clients from seeking tangible end products to focusing on analyzing and understanding what their design and communication needs truly are.
ORGANIZATION:
University of Notre Dame

NON-DESIGN OCCUPATION:
Graphic designer Media, graphic, printing, culture, design

EDUCATION:
1991 Graphic Design, MFA, Yale University, New Haven, USA
1986 Graphic Design, MDes, National Institute of Design, India,
1978 Economics, Psychology, Painting, BA, Benaras Hindu University, India

EXPERIENCE:
2016 – present, Associate Professor, University of Notre Dame, Notre Dame/USA

1996 – present, Principal & Creative Director, desigNV [design+envy], Granger/USA

2012– 2016, Adjunct Professor, University of New Mexico, Albuquerque/USA

1994– 1996, Art Director & Lead Designer, Liberty Science Center, Jersey City/USA

1992– 1994, Lead Designer, Central Park Conservancy, New York/USA

1991– 1992, Graphic Designer, Laundy Rogers Design, New York

1991, Visiting Faculty, Nova Scotia College of Art and Design, Canada

1989– 1991, Junior Designer, John Gambell Design, New Haven/USA

1989– 1991 [pursued a masters degree at Yale University]

1989– 1989, Officiating Vice-Chair, Visual Communication:
National Institute of Design, Ahmedabad/India

1986– 1989, Faculty of Visual Communication: National Institute of Design, Ahmedabad/India

LANGUAGE SKILLS:
English, Hindi, Urdu

COMPUTER LITERACY:
Adobe InDesign, Adobe Illustrator, Adobe Photoshop

SYMPOSIUMS AND ACADEMIC CONFERENCES::
2018, "Precarity of Social Ecology in Design & Innovation", ISIRC: Bridging Business and Social Innovation, Heidelberg, Germany

2018, "Examining Sustainability through a Cross-Cultural Prism" SEGD Academic Summit in Minneapolis, MN US

2018, "The Evolving Role of the Designer in the New Paradigm", College Art Association Annual Conference, Los Angeles US

2017, "inSIGHTs: Instrumenting conducive environments for the visually impaired" World Design Summit, Montreal, Canada

2017, "Developing a Pedagogy for Social Design" SEGD Academic Summit in Miami, FL US

MEMBERSHIPS & ASSOCIATIONS:
1992, Member AIGA [American Institute of Graphic Arts]
2013, Member aam [American Association of Museums]
2016, Member SEGD [Society for Experiential Graphic Design] 2016, CAA [College Art Association]

HOBBIES:
Reading, Walking

CLIENTELE:
2018-Charles H. Wright Museum of African American History, mi
Design consultancy: Storm Water Initiative: Perspectives of the African American community

2017- MITPress, Cambridge, MA
Cover design for design journal titled “Design Issues”

2016-Trinity University Press, San Antonio, TX
Cover design for a book titled “Saving San Antonio"

2015-Albuquerque Youth Symphony Program, NM
Extensive marketing campaign that included re-branding, visual identity, marketing & collateral, web design and development

2015-AllFaiths, Albuquerque, NM
Web design and development with e-commerce and HIPAA compliance

2014-Institute of Museum & Library Services [IMLS], DC &
New Mexico History Museum, NM
Building and development of a working prototype to show how the search engine would enable scholars to use the digital repository for nmCADRë [New Mexico Cultural Assets Digital Repository & eCommunity]

2014-Jewish Community Foundation of New Mexico, NM
Re-branding, visual identity, and marketing

2014-Maxwell Museum of Anthropology, NM
Design and development of website for the museum

2013-AllFaiths, Albuquerque, NM
Re-branding, visual identity, and marketing

2013-Maxwell Museum of Anthropology, NM
Proposed re-Branding and visual identity

2011-Sandia National Labs, Albuquerque, nm
Branding and visual identity for a supercomputing program

2010-Bhanubhai Memorial Center for Excellence, India
Design and implementation proposal for an exhibit

2008-09-Museum of New Mexico Foundation, NM
Branding and visual identity for New Mexico Women Authors’ Book Fair

2002-2009-New York Botanical Garden, NY
Catalog for school programs and teacher workshops

2002-2009-New York Botanical Garden, NY
A quarterly calendar of events for the garden

2006-New York Botanical Garden, NY
Design for an extensive signage and wayfaring systems

2005-¡Explora! NM
Marketing campaign for a science museum

2005-The New Mexico Farm and Ranch Museum, NM
Concept development, visualization and development of a proposal for an 5,000 foot exhibit for the, New Mexico Rodeo Hall of Fame

2005-Santillana Publishing USA, FL
Design, concept development, art direction of illustration and production for 26 ESL textbook covers for a series titled “Spotlight on English”

2002-2003-Whitney Museum of American Art, NY
Marketing campaigns for exhibits for Lorna Simpson
Marketing campaigns for exhibits for Diller+Scofidio

2003-New York Botanical Garden, NY
Design, art direction of illustration, and printing of an illustrated guide/map of the children’s garden

1999-American Red Cross, NY
Extensive print campaign and collateral for an event honoring the volunteers

1998-Wildlife Conservation Society [Bronx Zoo], NY
Development of a poster for the Wildlife Conservation Society that won a competition and featured at the Disney’s Animal Kingdom in Orlando

1997-Wildlife Conservation Society [Bronx Zoo], NY
Design, layout and development of press kit cover and inserts for marketing
Development of a series of posters for a new exhibit

1996-Cooper Hewitt National Design Museum; NY
Development of a signage system and an approach to wayfinding. Scope included prototypes and creation for artwork for the exhibit areas of the museum

1996-Liberty Science Center, NJ
Design of marketing and collateral for an exhibit,
Press kit cover design and marketing collateral and development of a marketing materials that included a press kit cover and inserts

1993-Central Park Conservancy, NY & Central Park, NY
Design and execution for the re-branding, visual identity, that included extensive, identity systems, marketing & collateral for the two entities

1993-New York Public Library, NY
Design for a poster and calendar of events

1991-Philharmonic Orchestra of Yale, CT
Design for a poster series

1989-91-The Yale Literary Magazine, Yale University, ct
Design of the Yale Literary Magazine–a magazine for writers and artists

1987-Ministry of Post and Telegraph, India
Design for a commemorative stamp celebrating the older generation. With a theme of “Love and Care for our Elders”

1986-Indian Institute of Forest Management, India
Development of an extensive visual identity and brand for the organization, with detailed manual of how the brand would translate across print, marketing collateral and three dimensional applications

1986-Tata Energy Research Institute, India
Development of a comprehensive visual identity for the organization that included a logo and limited applications

1986-Mahatma Gandhi Labor Institute, India
Development of a branding system, visual identity, and signage system

PORTFOLIO URL:
https://www.coroflot.com/neetaverma

REGISTRATION DATE:
2018-06-27 03:57:06

COUNTRY:
United States of America

ACCOUNT TYPE:
Academic

Awards received by Neeta Verma


Insights Signage For Visually Impaired Girls

A' Design Award Winner for Social Design Category in 2018
Neeta Verma for The Poona School and Home For Blind Girls, India

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