Architecture was what brought her initially to Milan, Italy. With her background in Architecture and Global Business, she developed a vision for creating an impact through design. Having lived in Iran, the United States and Italy have broadened her vision globally and culturally. These experiences have motivated her to explore the world in depth and to be curious about diverse issues and human behaviors. She explores the connection of design, human behavior, and social issues. She believes that the purpose of art and design is to "wash the dust of everyday life off our souls". Her brand "bmpDeco" inspires people in three ways. "Being More Purposeful, Being More Positive and Being More Proactive." It is where design meets the mind to create an impact. With life full of its ups and downs, bmpDeco empowers people to reach their fullest potential to achieve their dream life. Its purpose is to become the designer of our surroundings and our own life. Eventually, the goal is to inspire people to change perspectives and take action. It focuses on the values we all share as human beings and believes everything starts from within each individual for creating a bigger impact in the world.