Identity combines classic product design and social design. It is empowering people to define themselves in their own terms. It highlights the importance of perspective in creating the reality. Labels like gender, race, nationality, etc. that has nothing to do with the true self are limiting people both in the society and in their own mind. Identity inspires individuals to choose a perspective to tell an empowering story to themselves. Human behavior initiates in the mind and Identity is a reminder to break the limiting cycle. It bridges the gap of two opposites with changes in perspective.

Architecture was what brought her initially to Milan, Italy. With her background in Architecture and Global Business, she developed a vision for creating an impact through design. Having lived in Iran, the United States and Italy have broadened her vision globally and culturally. These experiences have motivated her to explore the world in depth and to be curious about diverse issues and human behaviors. She explores the connection of design, human behavior, and social issues. She believes that the purpose of art and design is to "wash the dust of everyday life off our souls". Her brand "bmpDeco" inspires people in three ways. "Being More Purposeful, Being More Positive and Being More Proactive." It is where design meets the mind to create an impact. With life full of its ups and downs, bmpDeco empowers people to reach their fullest potential to achieve their dream life. Its purpose is to become the designer of our surroundings and our own life. Eventually, the goal is to inspire people to change perspectives and take action. It focuses on the values we all share as human beings and believes everything starts from within each individual for creating a bigger impact in the world.

"bmpDeco" stands for inspiring people in three ways. "Being More Purposeful, Being more positive and being more proactive." It is where design meets the mind. It was born with the intention to raise awareness of the causes that matter the most. Eventually, the goal is to inspire people to think differently and take action. “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” - Howard Thurman. bmpDeco aims to spark as many lights as possible to make people come alive. People following their passion and shining their inner light out into the world is the mission with bmpDeco. The intention is not only to be the best in the world but also the best for the world. It is done by motivating people and inspiring them to continue on their own hero's journey. It empowers and inspires people to reach their fullest potential to achieve their dreams because it all starts from the mind and within.