Yorgo Tloupas, award-winning designer, started his career with the sale of his final art school diploma in 1996: a logo and a range of snowboards for Rossignol, his sponsor at the time. Since then, he has been working on branding and logo designandinternationally as a renowned art director for a large number of magazines. He teaches at Penninghen in Paris and at ECAL in Lausanneand has given speeches and hosted workshops worldwide. Involved in the launch of Black Crows skis in 2006,he has been driving the brand’s identity since then, whilst being active in the company’s growth as a shareholder. The Black Crows 2017-2018skiline is part of the permanent collection of the Musée des Arts Décoratifs in Paris.