Yorgo Tloupas Black Crows Brand Identity
Black Crows Brand Identity is Silver Design Award winner in 2018 - 2019 Graphics, Illustration and Visual Communication Design Award Category.
Black Crows Brand Identity

Well-designed skis manufactured in top ski factories, with shapes and flex patterns that are contemporary and accessible but still provide performance. The brand’s aesthetics is clean and distinctive. The chevron pattern, created by the art director Yorgo Tloupas, reminiscent of six black crows flying in unison, is applied on everything that the brand produces... not only on skis. You can spot the chevron everywhere: on clothes, visual merchandising, ad campaigns, music festival identity, and even a Chamonix map has been entirely drawn with this geometrical shape!

Black Crows Brand Identity
Yorgo Tloupas Black Crows
Yorgo Tloupas Brand Identity
Yorgo Tloupas design
Yorgo Tloupas design
Yorgo Tloupas

Yorgo Tloupas, award-winning designer, started his career with the sale of his final art school diploma in 1996: a logo and a range of snowboards for Rossignol, his sponsor at the time. Since then, he has been working on branding and logo designandinternationally as a renowned art director for a large number of magazines. He teaches at Penninghen in Paris and at ECAL in Lausanneand has given speeches and hosted workshops worldwide. Involved in the launch of Black Crows skis in 2006,he has been driving the brand’s identity since then, whilst being active in the company’s growth as a shareholder. The Black Crows 2017-2018skiline is part of the permanent collection of the Musée des Arts Décoratifs in Paris.

Black Crows

Black Crows is a French independent ski brand based in Chamonix, France that designs skis, poles and technical outerwear. Black Crows was founded in 2006 by professional skiers Camille Jaccoux and Bruno Compagnet, along with industry leader Christophe Villemin and art director Yorgo Tloupas. Black Crows launched its first ski - the Corvus - to market in 2006. Since then, Black Crows has developed a range of skis for different skiers and styles. Black Crows is known for their high-altitude skis. In 2012 Black Crows launched the Freebird range for ski touring. In 2013 its first range of ski poles, then in 2014 its first women range, Birdie. In 2015, Black Crows presented its first outerwear range, Corpus.