Lam Cheuk Yin, who is a communication designer graduated from the School of Design at The Hong Kong Polytechnic University. As a young designer, he deeply believes that design could make life better from micro to macro scales, especially as a communication designer, it is essential to deliver a message to the audiences by the right tools. It is not only talking about visual anymore but also digging into how to convey a single-minded, clear and impressive message through design. With my ambition, I would like to acquire more knowledge in art, design and culture aspects in order to create more communicative works.