Mr. Kunimatsu started his career when he was 18 years old, and for more than 30 years he has been involved in various projects as a designer. In his long career, at first, he had been engaged in design which aimed at developing corporate branding or making people's lives richer in economic way. He, however, thinks that intrinsically 'design' is a technic which harmonizes different things in one same world. Nowadays, he tries to redesign various relationships such as ministries, local communities, enterprises, environments, culture, and so on, and to make new marketing model that can create new values for society.