Benson Lee is a Product Designer based in Singapore and is currently the working for Studio F. A. Porsche. He believes that good design is comfortable; appealing to our physiological, psychological, ideological, and sociological needs. His design philosophy revolves around simplification. Benson started his professional career in 2013 and has worked on numerous projects ranging in scales, from product to spatial design. Benson has also been featured on both local and international design related media. His design interest is the study of semiotics.