Homs Arthaus was an achievement, created to be a brand criticized by marketing CEOs, hated by fashion designers, and dehumanized by artists. The idea is to confront, to inhibit, to confuse graphically, to destroy limits that the bourgeois fashion creates, and to integrate art to the non-elitist ones. For the only reason that create a personal identity, have a voice that interconnects those who are opposed to snobbism to those who walk only by the paths already developed by others, those who follow only those who are never opposed. Because individuals are here to create, to shout, to expose themselves, to be different, to be more, to be less, to be something.